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Twitter: How to use retweets to boost your performance?

Retweeting is a relevant strategy on Twitter to increase the engagement of your followers and boost your visibility. But you shouldn’t take this technique lightly …

On Twitter, the lifespan of a tweet is so short that it is common to repost a message afterwards.

However, this technique should not be used lightly and without a real strategy. Indeed, if you repeatedly repost the same information, your followers may get bored.

Conversely, relevant use of retweets will increase the reach and engagement of your posts, while engaging your followers. You can boost your visibility on Twitter and recruit new subscribers. Focus on good retweet practices!

How does the retweet strategy work?

Every time you retweet a previous post, it reaches a different audience. Your tweet is likely to reach more users, as well as new followers who followed you last.

The second thing is that the reactions to the original tweet ie likes, positive comments and even retweets from your followers are social proof. Which prompts other people to engage with your tweet.

And when they do, Twitter pushes the message up the news feed, growing its reach and influence.

A whole virtuous circle is taking place. So how do you best use this strategy to get the best results?

Master the retweet strategy

The implementation of this strategy is quite simple. You just need to identify your best tweets and share them again.

You can do this using Buffer, Hootsuite, or on Twitter directly.

Step 1: tweet

First of all, tweet as usual. Your blog articles, your white papers, your training sessions… not to mention your monitoring too.

Your news feed doesn’t have to be 100% self-promotional.

Step 2: analyze

After a day or two, use Twitter’s analytics tool to identify your “top tweets”. You’ll immediately see which posts have received the most engagement.

Step 3: Pin

Now that you’ve identified the strongest posts, pin # 1 at the top of your profile. This will extend its lifespan for a few days. It will then continue to generate commitment.

You will change the pinned tweet on the next crawl.

Step 4: program

As for the other “top tweets”, it is time to reprogram them. Use a scheduling tool to make it simpler and you can diversify the days and times to post.


Be sure to leave at least 72 hours between 2 similar tweets.

Another element: to ensure the success of your retweet, rewrite the message. Twitter now only accepts duplicate messages, even several days apart. Change the teaser, add hashtags, and change the visual as well. When a subscriber visits your profile, they shouldn’t feel like you’re posting the same thing over and over again.

In addition, you will find that some formulas work better than others. Which will help you adapt your future tweets to improve your performance.

Regularly analyze your tweets to find those with the best impact, in order to reprogram them, in another form. After a few weeks, you will notice an evolution in your engagement, as well as in the number of subscribers.

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