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Social media: When to publish on social networks?

Social networks are constantly evolving, and user behaviour changes with them. One fact that doesn’t change: The competition is increasing every day and making your posts visible becomes difficult.

Indeed, if we can imagine that on social networks we can publish what we want when we want, there are rules to follow to get the best from a given publication. Because even the best publication could go by the wayside if you don’t post it at the right time. But if you want to maintain your reach and stay visible to your community, you need to know the best times to post on social media.

In this article, find out when to post to Facebook, Twitter, Instagram, LinkedIn, TikTok, and YouTube.

You can then use all of this information to plan your publication schedule. You are ready? Let’s go!

The best times to post on Facebook

best time to post on Facebook

Facebook has over two billion active users, making it by far the most populous platform. This enormous potential must be captured through a creative content strategy, which establishes a close link with your audience, and entertaining posts posted at the best time.

According to a study by Sprout Social, the best times to post on Facebook are:

  • The best hours: Tuesday, Wednesday and Friday from 9 a.m. to 1 p.m.
  • Best days: Tuesday, Wednesday, Friday
  • Worst day: Saturday

Saturday is the day with the least engagement. Hourly level, avoid posting before 7 a.m. or after 5 p.m.

While internet users often check what’s going on in the middle of the day, peak hours are around meal breaks.

The best times to post on Instagram

best time to post on Instagram

Instagram is the social network that has nothing more to prove! With more and more features such as Reels, Stories or the “Explore” page, Instagram remains the reference network if you have a more visual activity.

And if you have an Instagram account, here are the best times to post your photos or videos:

  • Best times: Tuesday 11 a.m. to 2 p.m., Monday to Friday 11 a.m.
  • Best day: Tuesday
  • The worst day: Sunday

Like on Facebook, weekends are the days with the lowest level of engagement.

Regarding schedules, some communities are very present early in the morning: athletes, those who advocate a healthy life or entrepreneurs. If you have a more “food” audience, aim for breakfast, lunch and dinner.

The best times to tweet

best time to post on Twitter

Twitter offers brands a golden opportunity to communicate directly with their audiences and to better manage their customer service. However, the lifespan of a message is very short, so much information is posted.

If you want to increase your visibility on Twitter, schedule your messages during these hours:

  • Best times: Wednesday 9 a.m. to 3 p.m., Tuesday and Thursday 9 a.m. to 11 a.m.
  • Best day: Wednesday
  • Worst day: Saturday

Tweets generate the least engagement on Saturdays, except for schools or universities. Indeed, these institutions publish when students are on weekends to capture their attention and generate interactions.

The best times to share your news on LinkedIn

best time to post on LinkedIn

LinkedIn is aimed at a more specific audience than other social networks. Indeed, it is the B2B platform par excellence. Unlike Facebook or Instagram, Linkedin is often consulted in the course of its work or for job search.

Therefore, the posting hours correspond to those of the office. The best times to post on LinkedIn are:

  • The best hours: Tuesday to Thursday 9 a.m. to 12 p.m.
  • Best days: Tuesday and Wednesday
  • The worst day: Sunday

Given LinkedIn’s professional spirit of thought leaders, job seekers, and companies, it’s no surprise that activity is much more focused around workdays. However, viewing the newsfeed decreases after 3 p.m. because the last tasks of the workday take priority.

The best times to share on TikTok

best time to post on TikTok

TikTok now has more than 800 million active users worldwide, which is what makes this network even more international than the others!

Before you figure out when to post to TikTok, you’ll need to get to know your audience first. To do this, go to the statistics of your TikTok account where you will see who your audience is and when they are most active on this network.

Even if it’s a job to be done on a case-by-case basis, it still seems that trends are emerging on TikTok, as on other social networks. To post on TikTok the best moments seem to be:

  • The best hours: from 6 a.m. to 10 a.m. then from 7 p.m. to 11 p.m.
  • The best days: Tuesday and Thursday and Friday
  • The worst day: Saturday

It also appears that morning shares seem to work best at the start of the week (Monday through Wednesday), while afternoon and evening shared videos gain popularity during weekends and weekends ( from Thursday to Sunday).

The best times to share your videos on YouTube

best time to post on Youtube

YouTube is arguably the most popular online video platform today. But in addition to being a social network, YouTube is also the second most used search engine after Google! For businesses looking to expand their marketing to video, YouTube is a no-brainer.

But when are the best times to share your videos on YouTube?

  • The best hours: Monday, Tuesday and Wednesday, between 2 p.m. and 4 p.m. and weekends between 10 a.m. and 11 a.m.
  • The best days: Friday, Saturday and Sunday
  • The worst days: the start of the week (Monday, Tuesday)

You might think 2 pm to 4 pm is a bit early to share a video on a weekday. This is completely normal! This is not the time when your audience will be the most important, but this time slot is sufficient to give YouTube time to index your video and therefore allow it to appear in the results of the video.


Now, try to post during these times to increase engagement. However, never forget to analyze the performance of your posts to detect when your subscribers are present!

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