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American Tourister, the Global Travel Gear Brand, Collaborates with Virat Kohli for the Launch of their New Campaign ‘UndeniableLeave’

With a robust presence in baggage and backpacks, American Tourister is without doubt one of the most trusted and iconic model within the journey gear class. The model roped in Virat Kohli as its model ambassador in 2016 and since then has provide you with numerous progressive campaigns.


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Virat Kohli x American Tourister Campaign


This 12 months, American Tourister is again with one more intriguing marketing campaign to tickle your wanderlust bone! Staying true to its mission, the corporate encourages people to return to work, however extra importantly, to return to travelling and exploring safely. Every time somebody desires to take day without work from work, they have to overcome a major obstacle within the office: employers who’re hesitant to sanction that well-deserved break. While people are recognized to make up weird causes to go away, American Tourister intends to supply them with one thing that will help them in having their depart accredited. Is there a supervisor that has the authority to refuse a depart utility straight from King Kohli?


The digital marketing campaign, ‘UndeniableLeave‘, incorporates a easy but highly effective activation wherein a depart utility is submitted on behalf of the staff, as acknowledged by none aside from Virat Kohli. Working professionals must remix these pre-made reels and share them with their bosses on Instagram. The end result? A depart utility no boss might deny! There had been distinctive reels made for women and men to make the expertise as sensible and clean as doable. An important technique to draw extra individuals to trip.


Listen to Virat Kohli clarify how chances are you’ll make the most of this one-of-a-kind depart utility right here:


People can go to the Instagram web page of American Tourister. Choose the best one for them and remix it with their actions! 

Once accomplished, all individuals need to share it with their bosses and change on their vacay mode!


Anushree Tainwala, Executive Director – Marketing says, “It’s a fact that people have the urge to travel, but work always gets in the way. This was a quirky and engaging way to put work in the back seat and get people to go on a well-deserved travel break.”


Pradnya Popade, Head-Marketing Communications says, “The craving to travel post-pandemic has increased ten-folds among people, but office commitments make it hard for them to do so as per their will. So, this campaign brought a fresh outlook towards the necessity of taking time-offs from work and igniting people to go traveling.”


American Tourister Brand Ambassador Virat Kohli says, “With busy training and touring schedules, I know the importance of taking a break from work. This was a fun way to get that message across to young Indians.


For extra data, please go to:,


About the model

Since its institution in 1933 by Sol Koffler, American Tourister has advanced to change into probably the most trusted and recognised model names, with a historical past spanning greater than 80 years. Its dedication to producing long-lasting and fairly priced baggage started within the Thirties and has been maintained till right now. With the acquisition by Samsonite in 1994, the agency continued its legacy of mixing excellent high quality and design at an inexpensive worth, delivering a various vary of journey gear to most of the people.

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