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A less expensive Apple TV is likely to be popping out later this 12 months

If you’ve been ready for a less expensive Apple TV, you may not have to attend for much longer. On Friday, TF International Securities analyst Ming-Chi Kuo mentioned in a tweet that Apple will launch a brand new Apple TV mannequin which “improves cost structure” within the second half of 2022. According to Kuo, Apple needs to shut the hole with its opponents.

Cheaper Apple TV coming this fall

Apple at present sells three Apple TV fashions on its web site and at its retail shops. First up is the Apple TV 4K, which comes with 32GB of storage for $179 and 64GB for $199. It’s nonetheless probably the most highly effective streaming gamers available on the market over a 12 months after its launch final April. Additionally, Apple sells the Apple TV HD with 32GB of storage for $149. It’s a strong piece of {hardware}, however at $149, it’s a horrible deal in an more and more crowded market.

Just this week, Roku introduced that it’ll now embody its Voice Remote Pro within the field with its high-end Roku Ultra. The Roku Ultra helps 4K, HDR, Dolby Vision, and Dolby Atmos — all for $100. Just to emphasise the purpose, that’s $50 cheaper than Apple’s 1080p participant and $80 cheaper than its least expensive 4K mannequin. Unless you might be completely dedicated to Apple’s ecosystem, that’s a fairly robust promote, particularly on this economic system:

As highly effective and modern because the Apple TV is likely to be, its market share has been lagging behind the likes of Roku and Amazon for years. Apple steadily takes its candy time bringing extra inexpensive variations of its hottest merchandise to market. For occasion, the iPhone SE got here out almost a decade after the primary iPhone. But if Apple needs to get tvOS into extra houses, it must increase its providing to incorporate a extra competitively priced gadget.

Apple TV 4K on a table next to a Siri Voice Remote
Apple TV 4K 2021 mannequin. Image supply: Christian de Looper for BGR

When is the following Apple TV popping out?

Unfortunately, Kuo didn’t share any particulars about what that gadget would possibly appear like or what it would value. All we all know is that it is going to be cheaper than the Apple TV 4K, which begins at $179. Will or not it’s a streaming stick much like Amazon’s Fire TV Stick? Will it change the growing older Apple TV HD altogether? Will or not it’s able to streaming content material in 4K?

We don’t have the solutions to any of those questions, but when Apple goes to launch a extra inexpensive Apple TV, then it wants to take action with out making the Apple TV 4K out of date. The actual query is what the corporate can be keen to compromise on to make this gadget a actuality. Whatever the case, with as a lot bother as Apple has had holding something a secret recently, we’ll most likely study extra in regards to the product lengthy earlier than Apple declares it.


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