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20 Headline Ideas For Your Blog Posts

Over 60% of requests do not result in a click. The reason ? Internet users are not satisfied with the results offered. Before blaming search engine algorithms, have you thought about the titles of your blog posts?

In addition to improving your ranking in the SERP, the title of your article should make the user want to click for more information. This is the key to attracting traffic to convert …

Looking for inspiration for your next titles? Here are 20 ideas to put your creativity to work!

1. An odd number at the beginning

Titles containing numbers perform better, according to a Conductor study . Why ? They introduce a blog post in the form of lists and are therefore more inclined to take the top spots.

Internet users like to browse, diagonally, the key points of a blog post. They can quickly get information about their needs. When they read a number, like the 20 at the beginning of the title of this article, they know they are going to get 20 tips quickly. Which brings them added value.

This psychological preference therefore generates more clicks.

But that’s not all ! Internet users seem to be more receptive to headlines with odd numbers. A study Content Marketing Institute revealed that they are clicked 20% more often than even numbers. (I should have titled this post “21 Headline Ideas for Your Blog Posts”, actually!)

2. Powerful terms to arouse emotion

Strong words are effective for two main reasons:

  • They arouse emotion : positive or negative, emotion generates clicks.
  • They trigger curiosity: these terms create a “need to know more” in readers. They are therefore more likely to click, read an article, and share it.

What do you mean by “hard-hitting words”? Expressions like:

  • Free (example: “discover my free resources for …”)
  • Professional (like “X professional advice for …”)
  • True (example: “the true method for …”)
  • Best (“my list of the best tools for …”)
  • Amazing (“X amazing tips for …”)

Read More: Follow Vs Nofollow Link: What are the Difference

Des termes percutants pour susciter l’émotion

3. A negative superlative in addition to the number

The Conductor study reveals that 51% of internet users prefer headlines with at least one superlative. Other research from Outbrain shows negative superlatives generate 30% more results.

The reason is simple: positive superlatives are common in article titles. Being used to it, users are less sensitive to it. Negatives, on the other hand, are rare, sending a warning that’s hard to ignore.

For example: “The 13 Worst Strategies That Will Make Your New Business Fail” will elicit more emotion than “13 Effective Strategies To Grow Your New Business”. Which will lead to more clicks, views and shares.

4. Headlines with statistics

Another way to create eye-catching blog titles is to use statistics or data from a case study.

As we have said, Internet users love numbers and this is true for percentages. So, if you can, write hooks like:

  • 95% of our users are satisfied with product A
  • Generate 50% more sales with this method
  • Reduce your acquisition costs by 15% thanks to these best practices

5. A title with “You” or “Your”

Buffer analyzed the most shared titles on his platform, and found that those that speak directly to the reader come second.

Personalizing your blog titles helps you connect with your readers. They feel concerned and involved in your article, which prompts them to click. As soon as possible, include words such as “YOU”, “YOUR” or “YOUR” in the hooks.

A title with "You" or "Your"

6. Headlines to arouse controversy

“Why do you have to abandon your marketing agency in favor of a freelance?” “,” It’s time to delete your Facebook account! “.

“Why do you have to abandon your marketing agency in favor of a freelance?” “,” It’s time to delete your Facebook account! “.

Do these examples shock you? So it is that they work!

These titles demonstrate a strong opinion and will inevitably cause controversy. Internet users will want to click to hear your opinion or understand your point of view.

This type of hook often elicits many commitments, including comments and shares on social networks .

7. Headlines which list errors

Headlines about mistakes take advantage of an innate human desire to be perfect. Whether in personal or professional life, we like to be successful.

Even if humans can learn from their own mistakes, they want to be inspired by those of others to improve. For example, when launching a new project, Internet users like to look for mistakes not to make. So help them by writing articles covering the mistakes to avoid in order to be successful!

8. Titles that value lessons

Not only do people care about the mistakes you’ve made, but also the lessons you’ve learned from your journey to success.

Titles like “X lessons learned after testing this strategy” are therefore very effective.

9. Headings that start with “why”

Generally speaking, question titles work well. By starting with “why” you focus on a topic and the reason for certain actions.

You offer an explanation, an analysis, which can be useful to Internet users. This is why they will want to click!

10. Titles that promise a guide

Writing comparative articles, which will help Internet users to choose the products or services, is always useful to capture quality traffic. Except that the “guide” side must absolutely show through in the title. Be specific about the offers you are going to bring up.

For example: “Fiberglass, concrete or vinyl inground pools: which is better? “

This idea allows you to replace customer reviews with your own remarks. It is also a roundabout way of stealing traffic from your competitors, by placing you on queries related to your brand.

In very competitive markets, these formats perform very well.

11. Comparisons

Users like battles and comparisons between 2 products or services. In particular Internet users who are about to convert. With a title like: “Tool 1 vs Tool 2: which is better?” You are sure to spark action!

12. Top lists

Lists generate action, but top lists perform even better! In addition, they are aimed at users who have already thought about purchasing and wish to choose the product or service truly suited to their needs.

13. Titles including parentheses

Parentheses in the title increase the click-through rate by 38% .

Some readers have a preference for specific formats. By mentioning it in the title, you’ll encourage them to click.

For example,

  • (Report) Studies on the latest market trends
  • (Infographic) 13 statistics on content marketing
  • (Interview) How Richard Branson is changing the world

14. Ask closed questions

By reading your blog post, the Internet user wants to get a response. To do this, ask questions (the same ones he asks himself, of course). Favor closed questions that essentially lead your readers to answer yes or no.

questions that essentially lead your readers to answer yes or no.

For example: “Are you using product X to get 277% more sales?” “. This suggests that whoever shares it knows the answer and achieves the success the title promises.

In addition, it is a way to take advantage of FOMO (Fear Of Missing Out), which encourages Internet users to click.

15. The headlines “Everything you need to know about …”

Read “Everything you need to know about …” attracts attention, because the article promises a detailed overview of a problem encountered by the Internet user.

If the user can take advantage of a source that will provide him with all the information, this exempts him from looking elsewhere or on another blog. It is therefore tempting to click on it!

16. Ask provocative questions

Instead of writing a headline like “15 Blogging Mistakes To Avoid,” why not ask a provocative question?

Here are some good examples:

  • Are You Making These Embarrassing Mistakes on Your Blog?
  • Are You Making These 7 Mistakes With Your Home Page?
  • Why are you afraid to write an article about your experience?

17. Surfing on mistrust

Debunking fake news or explaining how some people deceive or manipulate you is very effective in generating clicks!

Here are some examples of titles to adapt to your business:

  • 6 lies your car dealership will try to tell you
  • Is your insurer telling you the truth about your insurance premium?
  • Sun damage is bad, but is sunscreen even worse?
Surf the mistrust

18. Address beginners

“How-to” titles abound at the top of search results. To stand out, find a creative way to present your educational articles. Show newbie internet users that you are speaking specifically to them, with headlines like:

  • The 3 best ways to start attracting leads
  • 6 strategies for getting started in SEO
  • Building Your Own Chicken Coop: Our Beginner’s Guide

19. Make a promise

Internet users love to read articles that promise something. What are your readers going to gain or achieve after reading your article? You have to make them understand from the title, with hooks like:

  • Find a flat stomach in 15 days
  • 10 tips that will revolutionize the way you do housework
  • 5 tips to halve your shopping budget
  • My methodology to transform your website into a lead machine

20. Include terms of change

Internet users are constantly looking for change! Take the opportunity to attract them to your blog with titles such as:

  • 10 tips to rekindle the flame in your relationship
  • Forget about salaried work and try freelancing instead
  • 5 signs it’s time to change your life to travel more

And here’s what to find inspiration for your next blog posts! And remember, when you make a promise in a headline, keep it so you don’t disappoint readers.

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